Tag Archives: automobiles
Digital Billboards, Diversions Drivers Can’t Escape
”It’s a very flexible, very responsible medium and very impactful,” said Ron Cooper, chief executive of Clear Channel Outdoor, which has 450 digital billboards and plans to add 150 more this year. Big corporations that have used them include ABC, AT&T, Coca-Cola, McDonald’s, General Mills, Ford and Verizon. “Consumers report seeing it, remembering the brand, remembering the advertisers.”
He and others in the industry say they have been careful to make the signs memorable but not distracting. They say the “television on a stick” label is an exaggeration. Continue reading
GM and Segway unveil new two-wheeled urban vehicle
A solution to the world’s urban transportation problems could lie in two wheels not four, according to executives for General Motors Corp. and Segway Inc. The companies announced Tuesday that they are working together to develop a two-wheeled, two-seat electric vehicle designed to be a fast, safe, inexpensive and clean alternative to traditional cars and trucks for cities across the world. Continue reading