Tag Archives: Internet
Digital Billboards, Diversions Drivers Can’t Escape
”It’s a very flexible, very responsible medium and very impactful,” said Ron Cooper, chief executive of Clear Channel Outdoor, which has 450 digital billboards and plans to add 150 more this year. Big corporations that have used them include ABC, AT&T, Coca-Cola, McDonald’s, General Mills, Ford and Verizon. “Consumers report seeing it, remembering the brand, remembering the advertisers.”
He and others in the industry say they have been careful to make the signs memorable but not distracting. They say the “television on a stick” label is an exaggeration. Continue reading
Web URLs No Longer Dominated by Latin Alphabet
Internet messages started with a crash 40 years ago today, and life hasn’t been the same since. “We transmitted the ‘L’ … and the ‘O’ — and then the other computer crashed,†says UCLA’s Leonard Kleinrock, who helped send that first message on the university’s campus on Oct. 29, 1969. He was trying to type the word “login.” Continue reading
It’s Play Time!
Last month, I went to one walloping, not-inexpensive, wholly elective, whiz-bang of a conference—South by Southwest Interactive—and if I have my way, I’ll do a lot more so-called foolhardy things like that.
Why? Because while focused, nose-to-the-grindstone activity is necessary, and definitely produces results of a certain kind, the magic happens when you just let go. Continue reading