Tag: automobiles

He acknowledges that bike commuting isn’t for everyone. But he says that acknowledging bicycles as a legitimate transportation option is an important step. “Will everybody do it? No,” he said. “But it’s an affirmation of people’s choices. And giving people choices … These are things that slowly but surely, they don’t tilt the playing field, but they level it.”

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The average driver travels 10,000 miles in town each year and contributes $324 in taxes and direct fees. The cost to the public, including direct costs and externalities, is a whopping $3,360.

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”It’s a very flexible, very responsible medium and very impactful,” said Ron Cooper, chief executive of Clear Channel Outdoor, which has 450 digital billboards and plans to add 150 more this year. Big corporations that have used them include ABC, AT&T, Coca-Cola, McDonald’s, General Mills, Ford and Verizon. “Consumers report seeing it, remembering the brand, remembering the advertisers.”

He and others in the industry say they have been careful to make the signs memorable but not distracting. They say the “television on a stick” label is an exaggeration.

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A solution to the world’s urban transportation problems could lie in two wheels not four, according to executives for General Motors Corp. and Segway Inc. The companies announced Tuesday that they are working together to develop a two-wheeled, two-seat electric vehicle designed to be a fast, safe, inexpensive and clean alternative to traditional cars and trucks for cities across the world.

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