Think of the energy it takes to produce the junk, then to mail the junk, then for the post office to sort the junk, and the mail carrier to deliver the junk and then for me to send it back, or throw it in the recycling bin! What a waste!
Soon thereafter, I began using Catalog Choice assiduously at home. I also refreshed my subscription to the Direct Mail Associationâ€™s Mail Preference Service. I wrote to ValPak to plead for a reprieve from their thick wads of coupon mailers (my own letter carrier gave me the address). I was about to start calling other direct mailers myself, demanding they take me off their lists. First, though, before putting more of my own time or money into de-spamming my snail mail, I conceived an experiment. I decided to stockpile every bit of advertising mail I received for 365 days. I wanted to see what Catalog Choice and DMAâ€™s program would do to stem the tide.