Stumbling Toward Enlightenment

Gatherings from the Internet

08/03/2010
by barenose
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Digital Billboards, Diversions Drivers Can’t Escape

”It’s a very flexible, very responsible medium and very impactful,” said Ron Cooper, chief executive of Clear Channel Outdoor, which has 450 digital billboards and plans to add 150 more this year. Big corporations that have used them include ABC, AT&T, Coca-Cola, McDonald’s, General Mills, Ford and Verizon. “Consumers report seeing it, remembering the brand, remembering the advertisers.”

He and others in the industry say they have been careful to make the signs memorable but not distracting. They say the “television on a stick” label is an exaggeration. Continue reading

30/10/2009
by barenose
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Web URLs No Longer Dominated by Latin Alphabet

Internet messages started with a crash 40 years ago today, and life hasn’t been the same since. “We transmitted the ‘L’ … and the ‘O’ — and then the other computer crashed,” says UCLA’s Leonard Kleinrock, who helped send that first message on the university’s campus on Oct. 29, 1969. He was trying to type the word “login.” Continue reading

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